Monday, June 30, 2008

Branding Identity Guru is a great tool for anyone who wants to get a boost in selling their service or product. It features branding guru in helping you get your branding right. It is very interactive as you can click on their many services including a self-evaluation survey for your product or service. It offers a service called Brandstamp, which is kind of like a BBB "Better Business Bureau" stamp except that Brandstamp is ensuring "that your brand identity is in perfect alignment with your brand image in the target markets you serve. It’s the ultimate approval for any brand to obtain." The branding guru has given examples of brands they love and brands they hate. I was surprised to see Southwest airline on their "bad" list. In fact, many of the very profitable businesses including Walmart are on their "bad" list. You can see it for yourself why they are "bad" branding If you are not looking for professional advice on branding, you may still find this website worth a visit, especially if you are interested in anything related to media. In other words, check it out! branding

Friday, June 20, 2008

Zenni Optical Review

Being a "Myopian," I was amazed to see how low the prices are on the frames/eyeglasses they offer on this website $ 8 Zenni Optical Rx Eyeglasses Darned! Wish I would have run into this site a month ago. Compared to the eyeglasses I bought a month ago from a retail store, I could have saved at least 50% on a similar frame with lens. The prices on frames and lens they offer on this sight start at $8. At first I thought such cheap frames would look like some silly sunglasses my little boy would wear, but to my surprise, they look great. Besides their low prices, they also offer a vast variety of styles. From Paris Hilton to the girl next door, anyone may find a style fit for him or her. One of the site's best feature is their new arrivals which allows you to browse through frames of the latest fashion. The only drawback to buying from this site is that all sales are final, but they do offer giving 50% of your money back if you are unsatisfied with their products. Like any site, buying personal items on line does not allow you to any fitting before buying, but with the low prices they offer on this site, I will definitely give this site $ 8 Zenni Optical Rx Eyeglasses a try the next time I need a new pair of eyeglasses.